The North Face legend begins, ironically, on a beach. More precisely, San Francisco's North Beach neighborhood, at an altitude of only 150 feet above sea level. It was here in 1966 that two hiking enthusiasts resolved to follow their passions and founded a small mountaineering retail store. Soon thereafter, that little shop became known as The North Face, a retailer of high-performance climbing and backpacking equipment. In 1968, The North Face moved to the other side of San Francisco Bay, to the unbridled possibilities of the Berkeley area, and began designing and manufacturing its own brand of technical mountaineering apparel and equipment. The North Face was taking exploration to the outer limits of the ski world, adding extreme skiwear to the product offering. The North Face, the world’s premier supplier of authentic, innovative and technically advanced outdoor apparel, equipment and footwear and more. TheNorthFace.com is relevant for the north face beanie, the north face steep tech, the north face jester, the north face ski, the north face boots, the north face shoe, the north face metropolis, the north face com, the north face boot, the north face youth, the north face outlet, the north face vest, the north face backpacks, the north face tent, the north face xcr, the north face parka, the north face apex jacket, the north face shoes, the north face outerwear, the north face apex, the north face men's jacket, the north face fleece, the north face jackets, the north face clothing, the north face men's, the north face jacket, the north face, the north face mens shoes, the north face women jacket.